Jul 24, 2018
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a thirdgeneration family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his grandfather and great-uncle, Ryan now manages the growing digital marketing division.
From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today's online world.
In my interview with Ryan, we first learn about his entrepreneurial journey into the family business. Established 52 years ago, his family business has been through many BIG changes - from print marketing to direct mail to digital marketing, they've seen it all. Ryan talks about how any small business owner can still successfully use print marketing alongside digital marketing.